The 30% is on par with any reseller. However, you are right in that, especially for large vendors (including Apple), there are only upsides to having a subscription model.This has to suck for small developers. Apple gets 30% if you don't create a subscription model! I read more. I don't like this direction Apple is going (and nothing you can do about it). I love a particular app. I bought it three years ago. A year ago it went subscription. (So far, I'm grandfathered in, but that can change with next iOS upgrade). Hmmmm, Apple is in on this.