There is some confusion here. ”Ratings & reviews” of Apple products, such as the execrable Lightning headphone adapter, have been removed from the Apple Store on the web (and the Apple Store app, too, I think).Again not sure if I'm missing the point, but both of those functions are still there, in big visible green letters, and still called (as you say) "rate" and "review". They only show up if you've actually installed the software from the App Store, though. Is that what people are tripping over?
App Stores (for third-party software) may still show ratings and “reviews” (i.e. comments), but there may be oddities/issues there, too (including what we mentioned). I can still see “ratings & reviews” in the iOS App Store, both for third-party apps (e.g. Photoshop Express) and Apple’s AirPort Utility, for example.
Here's another article about the issue:
Business Insider said:Apple killed the option to leave product reviews on its site just as holiday buying starts
... The Verge noted there were over 700 one-star reviews of the Lightning to 3.5mm headphone jack adapter published on Apple's site before the section was removed. An archived version of the page shows hundreds of one-star reviews from customers in India, Australia, and the US.
- Apple quietly removed the "Ratings and Reviews" section from its online store, meaning shoppers can no longer see online reviews of Apple products before they buy.
AppleInsider posted archived screengrabs of the product page for the first-gen Apple Pencil as it appeared on November 16 and November 17. The "Ratings and Reviews" section was visible on November 16 but not on November 17.