Maybe a lawsuit similar to the 1948 one that broke up the film distribution system at the time would be appropriate?The issue re inherent conflict with content owners vs. distributors is what my fellow students and I debated back in 2001. We couldn’t see how Netflix would survive in the long term, once they proved the market; big content owners would surely attempt to disintermediate them. And so they did.
United States v. Paramount Pictures, Inc., 334 U.S. 131 (1948), (also known as the Hollywood Antitrust Case of 1948, the Paramount Case, the Paramount Decision or the Paramount Decree) was a landmark United States Supreme Court antitrust case that decided the fate of movie studios owning their own theatres and holding exclusivity rights on which theatres would show their films. It would also change the way Hollywood movies were produced, distributed, and exhibited. The Supreme Court affirmed (a District Court's ruling) in this case that the existing distribution scheme was in violation of the antitrust laws of the United States, which prohibit certain exclusive dealing arrangements.