I'm fine with Apple's new SSD prices. I wish they'd do the same for RAM. What you're forgetting is that Apple is making those SSD additions essentially permanent in the current models. By soldering in, you lower the risk of field failure (particularly on the laptops). But if one does fail, the cost of getting in there and doing a replacement is substantively higher. Buying SSD add-ons that go into connectors doesn't have the same liability. If that Samsung SSD fails, they're just going to ask you to send it back and they'll send you a replacement. Apple doesn't have that same capability, so I'm willing to pay a differential for the potential benefit (increased reliability in the field, something I put to the test almost daily).But $300 for a 1TB premium-level Samsung SSD is still only half of Apple's rip-off upgrade price.